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Brandon Markowitz

Associate Director, Integrated Planning, iProspect

Class of 2018
MS in Social Media and Mobile Marketing

Why did you choose Lubin for your MS degree?

I chose Pace because it was one of the few places in the greater NY region to offer an MS in a marketing concentration as opposed to an MBA.

What was your favorite Lubin experience?

My favorite Lubin experience was presenting a project at Media Storm and receiving feedback from industry professionals.

Lubin has definitely given me the theoretical knowledge to make informed decisions at my job.

What is your main takeaway from our MS program?

My main takeaway is that the industry is changing so rapidly that it's important to educate yourself on best practices as frequently as possible.

How has what you learned in the MS program influenced your career?

My undergrad degree is in English, so Lubin has definitely given me the theoretical knowledge to make informed decisions at my job.

How do you define #LubinLife?

When I think of #LubinLife, I think of work life balance - learning to manage both, with the understanding that hard work will lead to success.